| 24 Jun 2019

Frequently Thought Questions

Why 'Frequently Thought Questions'?

Well mainly because many people can actually be too scared to ask what they think might be silly questions.

If you don't know much about the digital world it can seem very daunting. Hopefully these 'frequently thought questions' can provide a little bit of information to help you get up to speed.

Why do I need a website?

If you’re in business a website is an essential part of establishing a brand. Even if you’re not looking to gain custom directly from internet sales, having a website that tells potential customers about your enterprise is a good way to create a great first impression.

I use Facebook a lot and so do my customers, why should I have a website?

A website allows you to engender an extra level of trust in your customers. It reinforces your brand, and will leave people in no doubt about the legitimacy of your business.

What do I need to provide for you to make me a good website?

Content. It’s as simple as that. The content can be whatever you want it to be, but having a clear idea about what you’re after is of prime importance. A good balance of images and text is important, as is keeping your content concise. For example, this web page is quite dry, with apparently few images. So here's a few random photos of some birds.

What are the features of a good website?

A clean design is desirable, with standards compliant coding. Good quality images are a must, but also keeping content light enough so that it loads quickly is important.

It’s important to respect your potential customer’s data usage. For example, if someone is on 3G Pay As You Go, they might not want to watch a 100Mb video that automatically plays when the page loads.

Why do I need a device responsive site?

A device responsive site basically means that the website tailors itself to whatever device it is being viewed upon. This means one site works on phones, tablets and PCs, not only useful, but also important in terms of Search Engine Optimisation.

Can you build an online shop on my website?

I’ve built a few shop sites before, but ecommerce solutions require significant development. I would always recommend to test trading on a site like Etsy for startup businesses. Once you’ve established your enterprise and are confident of success after six months to a year’s trading, then it’s time to think of a professional ecommerce solution.

This doesn’t mean you shouldn’t have a website though. I would always regard having a shop as a separate development to a site created to establish trust in a brand.

What is a domain name and how do I register one?

A domain name is your website name. A domain name is the address where Internet users can find your website.

A domain name is used for finding and identifying computers on the Internet. Every computer connected to the internet has what is called an IP address, however, it is difficult for humans to remember strings of numbers. Because of this, domain names were developed and used to identify entities on the Internet rather than using IP addresses.

A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .uk,, .com, .net and more.

The domain name must be registered before you can use it. Every domain name is unique. No two websites can have the same domain name. If someone types in, it will go to your website and no one else’s.

Usually it’s just easier to tell me what domain you want and I’ll go and get it (if it’s available). For most UK businesses I register the and .uk domains.

What happens if I already have a domain name registered?

If you already have a domain name registered that’s no problem. As long as you have access to the control panel for that domain I can give guidance on administration of it, or I can just do it for you.

Why can’t I have the same domain name as my business?

Sometimes the domain name that you want won’t be available as someone else has already registered it. If you really want that domain you might be able to buy it from them, but this can be very expensive.

What does hosting mean?

Web hosting is a service that allows organisations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers.

When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your webpages will be delivered to them through the browser.

Trichrome pays an annual fee to a very reputable UK hosting company in order to hold the websites we create for clients. In turn, we charge our clients a minimal yearly fee for administration and hosting.

If you decide to create and host your website with Trichrome, you can get a custom domain, email addresses, and web hosting all included.

What security would my website have if I use your hosting?

All sites hosted on Trichrome’s servers have Secure Sockets Layer (SSL) security. This means that any information from someone using your site is encrypted, and gives anyone using your site the peace of mind of knowing their information is secure.

I’ve only got a small budget, how can I afford a website?

I usually charge half up front and half on completion. If this is difficult for you we can make arrangements for staged payments.

How do I update information on my website?

I provide most of my clients with a login and user-guide so they can actually update the content themselves if they wish.

If not, I am more than happy to undertake minor updates as part of the hosting and administration arrangement.

Why do I need to blog/update information regularly?

Anything that updates your site is a big plus in terms of Search Engine Optimisation. The more often you update the site, the better score you get from Google, Bing and other search engine companies.

How will search engines, like Google, find my new website?

Google, and other search engine companies have millions of programs called ‘bots’ that trawl the web, taking note of the information contained in all the websites they find. They then relay that information back to Google, Bing etc. and from that information the search engine companies decide what order they show those websites for any given search phrase.

What does SEO mean?

Search Engine Optimisation. It is a set of elements of a website that if used correctly can enhance the position of that website in search engine rankings, i.e. put your website near the top of the list.

Can you do SEO? / How do I do SEO for myself?

SEO is boring. I don’t even like doing SEO for me. I can either tell you how to do SEO yourself, or, for a monthly subscription I have an elf that can do your SEO for you. All the sites I create have SEO in mind, but do be aware it will take regular effort from you to get the best results.

Why are your websites better than xxxxxxx? They appear to be cheaper.

Ok, I don’t know who xxxxxxx is. If it’s Wix or someone similar, then it would appear I am more expensive, and you’re also more than welcome to try them. All I would say is that at £5 a month what do you really expect to get? I would guess a very stressful life for several weeks or months leading to unsatisfactory results. Ultimately the calculation has to be ‘is this time saving me more money than I would make if I was trading?’

If xxxxxxx is your friend/relative/bloke down the pub then they might be cheaper than me. They also might not. I’ve seen plenty of not very good sites created this way and I’ve also seen some excellent sites created this way. I’m not a bloke down the pub, and I only make excellent sites. If you’re paying me then you’re paying for a professional.

I am a sole trader, not a swanky web marketing agency. That doesn’t mean that the sites I create aren’t as good as a swanky web-marketing agency’s sites, but I don’t have to pay for a swanky office. I aim to create a unique artisan website for my clients, and I’m not happy until any website I design, develop and build is working perfectly.

Why are there no pictures of cats on this website?

There are actually pics of cats on this website, but in case you haven't seen them yet, and you need a cat fix, here's a few of pics of my sister's lovely moggie, His Royal Gingerness, Hobbes! Hobbes will be coming to stay with me for ten days or so over Easter. Watch out for stories of our adventures in the Blog section.

My site is working fine, why do I need to upgrade/rebuild my site?

I’d always recommend for any enterprise, to redevelop and rebuild their websites every five years or so. If you’re happy with your site, and it was built three years ago, then you should have no issues, as long as it was built correctly.

The languages used to build websites (in my case predominantly HTML5, CSS3 and JavaScript) evolve continually, and it’s important to make sure your site is up-to-date.

This does have a bearing on the SEO for your site. The more standards compliant your site is, the better score your site will be awarded. I design to a standard called W3C, this is the body that oversees web standards worldwide.

How do I advertise my website?

This is where creating a joined up online presence can really make a difference. Creation of a Facebook page, a Twitter account and other forms of social media is free advertising, all it costs is your time.

Once I have my website - what next?

Under no circumstances spend all your time just doing SEO.

It is important to use your online presence in tandem with good old organic marketing. Meeting people, networking and attending events, preferably with a lovely business card that directs the recipient to your new site, is essential. Very few businesses exist purely online without any organic marketing.

Will my website give me more customers?

That’s entirely up to you. All I can do is provide an accurately coded website that reflects your business branding.

It’s up to you to drive traffic to your site, but once there it’s important to know what you want their user experience to be, and most importantly what your ‘call-to-action’ is. For most small business sites the ‘call-to-action’ is to get the viewer to telephone or send an email.

What does it mean 'Alt Coins Accepted' and how else can I pay?

It means just that. I’m more than happy to accept payment in the following cryptocurrencies:

Bitcoin, Bitcoin Cash, Ethereum, Ethereum Classic, Litecoin, Dash, Dogecoin and ZCash.

You do not HAVE to pay in Alt Coins though. I will just as easily accept bank transfer, Paypal, and even cheque!

What is 'lean code' and 'lean design'?

‘Lean code’ and ‘lean design’ are terms I’ve coined to describe the methodology I use to create websites.

I aim to make the code as ‘lean’ as possible, this means your site uses up less data. In turn, your customers use less of their data allowance (should they have one), you get a better Search Engine Optimisation (SEO) ranking, and it’s even eco-friendly.

By using less data the whole process of viewing your website uses less power, only a tiny bit, but if everyone’s website across the world used this methodology, the eco-savings would be enormous.

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