| 20 May 2019


Is site content 'king'?

16 March 2017
Social Media
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Further to the piece I wrote last week about the importance of blogging to SMEs (small or medium sized enterprises) I thought I’d provide a few more details about how to maximise a site’s Search Engine Optimisation capability.

There is a fair amount of debate regarding this subject, but if we concentrate on the basics we can provide a great starting point.

So, according to Isi Dixon, who presented last week’s seminar on behalf of the D2N2 Growth Hub (, there are a set of criteria that search engines such as Google really look for in a web site.


One of the most important elements to successful SEO is regular site updates. A blog is a fantastic way of doing this, and Isi gave us some useful information on how to best go about writing one.

Apparently 300-500 words is recommended. This shows the search engine robots that trawl the net looking for new content that your blog actually has some content. Further to that, making sure you use your chosen keyword in the first paragraph is a good idea, and if possible within the URL of the blog page you are creating.

Personally, I regard 300-500 words a bit heavy. A taster article of 50-150 words is good, and then if more detail is required produce a full sized 500-800 words. Of course, the nature of the content should be of primary content, and in this respect Isi was certainly correct.

Relevant Content

It is imperative that your blog is relevant to the site you are blogging on. Of course, if your site is about random thoughts then the content is probably always relevant, but for most of us the site has a purpose. For instance Trichrome Media is about web design, development and digital media production, so the blog articles should be about just that.

Isi also stated that “content is king”. Getting inbound links to your website is great, using keywords is fantastic, but ultimately the content of your web site is what matters, and this is what a blogger should be concentrating on.

Well, that all seems fairly straightforward doesn’t it?

Unfortunately, the things that search engine robots look at aren’t just limited to content, keywords and inbound links, and this is where the role of a skilled web designer/developer becomes important.

Search engine robots also look at the code that drives a website.

When I asked, at the end of my previous blog article, “So you need to ask yourself… is my coding accurate and error-free?” I wasn’t joking.

Lean Design

For many bloggers and front-end users this aspect is conveniently ignored, because this is the part about SEO that actually requires some expertise and geeky knowledge.

Lean-coding and lean-design is the way forward for web designer developers like me, and site load times will always matter.

It is not a dark art. It’s pretty simple and logical really. Just like building websites. No-one ever said it was interesting!

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